tag:blogger.com,1999:blog-8701810422851568415.post1138560584660284186..comments2024-03-26T14:10:34.668-04:00Comments on Membership Marketing Blog: Corporations Coop Membership MarketingTony Rossellhttp://www.blogger.com/profile/05288238496792646049noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8701810422851568415.post-74778772611530724812007-08-21T13:45:00.000-04:002007-08-21T13:45:00.000-04:00Greg -- Thanks for the comment. I know that the r...Greg -- Thanks for the comment. I know that the role of the membership director is a subject near and dear to your heart. I think you raise some very good points here -- especially will members come to see their role simply as a customer with the expansion of the use of this term. Clearly, "membership" is a powerful word. TonyTony Rossellhttps://www.blogger.com/profile/05288238496792646049noreply@blogger.comtag:blogger.com,1999:blog-8701810422851568415.post-86560296782923587532007-08-20T18:36:00.000-04:002007-08-20T18:36:00.000-04:00WOW. A membership position with stock options. Tha...WOW. A membership position with stock options. That could be a trend setter. <BR/><BR/>Seriously, this is just one more example of the competition traditional membership organizations are facing today. When you factor in that time is the real currency, then there is an even greater threat, or opportunity depending on the response.<BR/><BR/>Some long-term questions. Will deep pocketed, for-profit companies change the expection of what it means to be a "member" and will associations be in a position to effectively respond?<BR/><BR/>Has the increase of "membership" based prgrams in the private sector, demished the value of our memberships? Are our members beginning to see themselves as customers, rather than owners? I am not talking about the engaged volunteer here, but the rank and file member. And if the rank and file member sees him or herself as more of a customer, what does that mean for our future.<BR/><BR/>The recently released ASAE study, The Decision to Join, clearly shows that younger professionals join and take advantage of association membership based more on career stage, then age. If that is the case, when the younger association professionals do know on our door, will be prepared to offer the kind of membership experience they seek and will the for profit world have already defined the experience for us? <BR/><BR/>Deep thoughts on this Monday afternoon.Greg Finehttps://www.blogger.com/profile/16648867853648957646noreply@blogger.com