tag:blogger.com,1999:blog-8701810422851568415.post1489155570083161031..comments2024-03-11T15:28:10.549-04:00Comments on Membership Marketing Blog: A Response to Acronym Blog: Membership Recruitment and Retention are Alive and WellTony Rossellhttp://www.blogger.com/profile/05288238496792646049noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8701810422851568415.post-64121058257242110312010-07-27T12:47:32.387-04:002010-07-27T12:47:32.387-04:00Hi Kevin -- Thanks for the comment. Since writing...Hi Kevin -- Thanks for the comment. Since writing this post last year, many membership organizations have seen a decline in membership. But I think your point and those in this post still apply. I really like this quote as it applies to membership:<br /><br />[There is} a very basic human need – the need to belong. Our need to belong is not rational, but it is a constant that exists across all people in all cultures. It is a feeling we get when those around us share our values and beliefs. When we feel like we belong we feel connected and we feel safe. As humans we crave the feeling and we seek it out.”<br /><br />Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action, Penguin Group, 2009, page 53.Tony Rossellhttps://www.blogger.com/profile/05288238496792646049noreply@blogger.comtag:blogger.com,1999:blog-8701810422851568415.post-34074192742238852802010-07-24T20:53:26.662-04:002010-07-24T20:53:26.662-04:00Tony,
In a day where "Social" is become...Tony,<br /><br />In a day where "Social" is become more and more relevant, membership to professional associations or even online communities like facebook or linkedin will only continue to grow. <br /><br />From by perspective I see a bright future with the membership business model. People will always have a need to connect with like minded people. And people will always be willing to pay to be connected if it provides value and convenience.<br /><br />my 2 cents<br /><br />Kevin <br /><br />http://www.membershipmiracle.comKevin RIleyhttp://www.membershipmiracle.comnoreply@blogger.com