tag:blogger.com,1999:blog-8701810422851568415.post215579687581871707..comments2024-03-26T14:10:34.668-04:00Comments on Membership Marketing Blog: The Evolution of Association Membership ModelsTony Rossellhttp://www.blogger.com/profile/05288238496792646049noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8701810422851568415.post-84640751040725162742014-06-27T05:53:08.674-04:002014-06-27T05:53:08.674-04:00Nice Post.Very interesting.Thanks for sharing.We h...Nice Post.Very interesting.Thanks for sharing.We have an interesting information about how Narendra Modi used new age marketing framework, Customer Value Maximization to win Indian Parliamentary Elections 2014.<br />Visit : <a href="http://www.slideshare.net/xerago/namo-victory-formula" rel="nofollow">Namo Victory Formula</a>Anonymoushttps://www.blogger.com/profile/15396120181103901656noreply@blogger.comtag:blogger.com,1999:blog-8701810422851568415.post-15037483402842458582014-06-02T16:27:34.454-04:002014-06-02T16:27:34.454-04:00Hi Joe -- Thank you for the comment and for the qu...Hi Joe -- Thank you for the comment and for the question. Data is great for answering the question, "what" is happening and not as good at answering the questions "why" it is happening. But let me take a guess at why. Traditionally an association's membership categories have been locked in by bylaws. I think that with the economic challenges that many organizations are facing, those things previously written in stone have come up for discussion -- like membership models. I often share with my clients and colleagues that the benefit of challenges and even failure is that it opens the door to trying new things and many times the new things and inventions prove very successful. Any that is my theory. TonyTony Rossellhttps://www.blogger.com/profile/05288238496792646049noreply@blogger.comtag:blogger.com,1999:blog-8701810422851568415.post-76562249829855069972014-06-02T15:40:13.760-04:002014-06-02T15:40:13.760-04:00Thanks for sharing this data, Tony. Very interesti...Thanks for sharing this data, Tony. Very interesting. I feel like I've been seeing this more, too, but now I know it wasn't just coincidence. I think my one big question is "Why now?" Associations have always had the option of offering individual or company membership, so what's making company memberships an increasingly attractive business model now? The timeframe you show dates back to the midst of the recession, but I'm not sure I see a direct link there. Curious for your thoughts.Joe Rominieckihttps://www.blogger.com/profile/16068679652368810928noreply@blogger.com