tag:blogger.com,1999:blog-8701810422851568415.post3198718919389762722..comments2024-03-26T14:10:34.668-04:00Comments on Membership Marketing Blog: Pricing Your Product, Service or MembershipTony Rossellhttp://www.blogger.com/profile/05288238496792646049noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-8701810422851568415.post-33801248367101900912012-06-25T16:45:51.838-04:002012-06-25T16:45:51.838-04:00Hi Kris -- Good question. Yes, if you sharply dec...Hi Kris -- Good question. Yes, if you sharply decrease dues, there is a chance of hurting the value of your membership. But a sharp decrease may never be needed. Take a look at my post from June 20. In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). In this case, I monitored the impact of an initial dues discount over several years and saw virtually no negative impact. Tony <br /> http://membershipmarketing.blogspot.com/2007/07/gathering-data-through-market-testing.htmlTony Rossellhttps://www.blogger.com/profile/05288238496792646049noreply@blogger.comtag:blogger.com,1999:blog-8701810422851568415.post-36183116546799462482012-06-25T14:39:19.576-04:002012-06-25T14:39:19.576-04:00Hi Tony,
I have a question about pricing -- if yo...Hi Tony,<br /><br />I have a question about pricing -- if you decrease it sharply for membership will that devalue it in the long term? And, what free models are working the most in the association world? <br /><br />Thanks<br />Kris Williams, CAEKris Williams, CAEhttps://www.blogger.com/profile/04285380910149861268noreply@blogger.comtag:blogger.com,1999:blog-8701810422851568415.post-16135575459688741582011-03-16T16:14:44.988-04:002011-03-16T16:14:44.988-04:00Thanks for the feedback. It is very encouraging. ...Thanks for the feedback. It is very encouraging. I am hooked on writing about what I do in blog posts. I really enjoy it and I am thankful that it can be helpful to others. TonyTony Rossellhttps://www.blogger.com/profile/05288238496792646049noreply@blogger.comtag:blogger.com,1999:blog-8701810422851568415.post-3173036548822614512011-03-16T15:51:56.981-04:002011-03-16T15:51:56.981-04:00I'm a mid-level membership manager for a young...I'm a mid-level membership manager for a young society and I read your articles all the time. Thanks for making this critical, thought provoking information available on your blog and please do keep it coming! ~JSAnonymousnoreply@blogger.com