tag:blogger.com,1999:blog-8701810422851568415.post3529136832689745846..comments2024-03-26T14:10:34.668-04:00Comments on Membership Marketing Blog: Ten Top Membership Acquisition OffersTony Rossellhttp://www.blogger.com/profile/05288238496792646049noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8701810422851568415.post-46687268258372132812010-04-28T11:49:55.953-04:002010-04-28T11:49:55.953-04:00Thanks Kevin. I always appreciate your thoughtful...Thanks Kevin. I always appreciate your thoughtful insights. I agree, it is amazing how an offer test can really pop results up especially if you are going back to the same basic audience time afetr time. TonyTony Rossellhttps://www.blogger.com/profile/05288238496792646049noreply@blogger.comtag:blogger.com,1999:blog-8701810422851568415.post-86593954372401898082010-04-28T05:37:52.253-04:002010-04-28T05:37:52.253-04:00Great, comprehensive post, Tony!
The discount and...Great, comprehensive post, Tony!<br /><br />The discount and guarantee are such common tools of direct marketing and yet one always hears membership directors trying to 'protect' the value of membership. Not making membership free is smart; using offer techniques to drop the list price below the reserveration price of prospects who don't know the organization well enough to feel confident to step forward at full price is simply smart marketing to attract the less-familar and less-trustful prospect. Often it seems, seeing is believing and until (or unless) one's in the position of testing offers head-to-head it seems people have a hard time understanding just how well these techniques perform compared to the alternatives.Kevin Whortonhttp://info@kwhorton.comnoreply@blogger.com