tag:blogger.com,1999:blog-8701810422851568415.post4243955875720073305..comments2024-03-26T14:10:34.668-04:00Comments on Membership Marketing Blog: Open Community: A Little Book of Big Ideas for Associations Navigating the Social WebTony Rossellhttp://www.blogger.com/profile/05288238496792646049noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8701810422851568415.post-11128176565125103312011-02-02T11:04:43.866-05:002011-02-02T11:04:43.866-05:00Hi Tony,
I could not agree with you more. Social...Hi Tony,<br /><br />I could not agree with you more. Social Media is a great, yet somewhat scary, thing. I say that it is scary because there is a lot to it and it can really be a time suck if not used strategically. Using it strategically to me means that you would know what your goals are for a campaign or a product or service before you start marketing and then include social media in your marketing mix in a way that it will best help you reach your goals. If an association is using social media just to use social media I would say that in many ways they are better off not using it at all as it can take time and resources away from activities that can drive the result they are looking for.<br /><br />ScottScott Oserhttps://www.blogger.com/profile/04067008947359049231noreply@blogger.comtag:blogger.com,1999:blog-8701810422851568415.post-87196642687841749332011-01-28T16:56:17.377-05:002011-01-28T16:56:17.377-05:00Glad to hear that a sequel could be on the way. I...Glad to hear that a sequel could be on the way. I think that the most perplexing question for membership professionals remains how to use and integrate social media into the membership marketing mix -- to help build awareness, support recruitment, and encourage engagement and renewal. TonyTony Rossellhttps://www.blogger.com/profile/05288238496792646049noreply@blogger.comtag:blogger.com,1999:blog-8701810422851568415.post-29581079929273481262011-01-05T17:16:59.022-05:002011-01-05T17:16:59.022-05:00Thanks Tony. I'm glad we didn't lose you a...Thanks Tony. I'm glad we didn't lose you at page 21! Your review and feedback means a lot. I agree we need to back these concepts up with case studies. We plan to spend this year seeking out and blogging about real associations putting open community concepts to work for them. And you just might see a sequel. ;-)Lindy Dreyerhttp://www.socialfish.org/blognoreply@blogger.com