tag:blogger.com,1999:blog-8701810422851568415.post4489210925128604934..comments2024-03-26T14:10:34.668-04:00Comments on Membership Marketing Blog: Sensible BrandingTony Rossellhttp://www.blogger.com/profile/05288238496792646049noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8701810422851568415.post-16536911637761756972007-12-12T17:34:00.000-05:002007-12-12T17:34:00.000-05:00I agree that using the brand example of the Nation...I agree that using the brand example of the National Speakers Association was very helpful. Some branding presentations focus only on corporate entities, so you are left with the question, "how does this apply to me?"Tony Rossellhttps://www.blogger.com/profile/05288238496792646049noreply@blogger.comtag:blogger.com,1999:blog-8701810422851568415.post-2878400585601548472007-12-12T13:55:00.000-05:002007-12-12T13:55:00.000-05:00Tony, I'm so glad to hear you liked the article! I...Tony, I'm so glad to hear you liked the article! I thought Bruce did a good job of clearly presenting his thoughts on branding--and I appreciate his use of the National Speakers Association as an example of a powerful brand he's familiar with. It's nice to see an article discussing an association's brand right along with more familiar examples like Starbucks and Apple ...Lisa Junkerhttps://www.blogger.com/profile/01674796769077390758noreply@blogger.comtag:blogger.com,1999:blog-8701810422851568415.post-36027027244437254102007-12-12T11:48:00.000-05:002007-12-12T11:48:00.000-05:00Tony--I, too, liked Turkel's characterization of a...Tony--I, too, liked Turkel's characterization of a brand as "the promise of a relationship." I have to wonder, though, if it is not more correct to say that the brand *is* the relationship (not unlike McLuhan's "The Medium is the Message"). Given the increasing transparency of organizations (whether they like it or not), it's not too much of an overstatement to say that every action, every day, by every representative of the organization is a part of the brand. --JeffJeff Cobbhttps://www.blogger.com/profile/00050757563725863062noreply@blogger.com