tag:blogger.com,1999:blog-8701810422851568415.post5245653375459304701..comments2024-03-26T14:10:34.668-04:00Comments on Membership Marketing Blog: Membership Growth Helps Increase All Association Products and ServicesTony Rossellhttp://www.blogger.com/profile/05288238496792646049noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8701810422851568415.post-57517183314037170112014-05-21T10:52:24.283-04:002014-05-21T10:52:24.283-04:00Scott -- As always, I appreciate your comments. Y...Scott -- As always, I appreciate your comments. Yes, there are a number of ways you can look at the data. Another way to look at it is perhaps associations that produce terrific products and services encourages members to join. However, I feel that membership growth tends to correlate with so many different positive outcomes that there is a good chance that it is the driving force. Tony Tony Rossellhttps://www.blogger.com/profile/05288238496792646049noreply@blogger.comtag:blogger.com,1999:blog-8701810422851568415.post-62599178628430984092014-05-21T10:38:52.438-04:002014-05-21T10:38:52.438-04:00Hi Tony,
This is good information. I agree that ...Hi Tony,<br /><br />This is good information. I agree that in the large majority of associations the members are the primary purchasers of products and services. Therefore it makes sense that growth in membership will correlate to growth in sales of products and services. You and I have discussed causation and correlation many times and I know that your findings suggest correlation, not causation. That said, I wonder if this correlation is so strong because associations don't do an effective job of marketing their products and services to non-members. Just something to think about.....<br /><br />ScottScott Oserhttp://www.scottoserassociates.comnoreply@blogger.com