tag:blogger.com,1999:blog-8701810422851568415.post6035727495738204284..comments2024-03-26T14:10:34.668-04:00Comments on Membership Marketing Blog: Belonging: The Power of Membership MarketingTony Rossellhttp://www.blogger.com/profile/05288238496792646049noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-8701810422851568415.post-83681313405863177942012-06-14T16:13:17.056-04:002012-06-14T16:13:17.056-04:00My two cents is that most Associations are about r...My two cents is that most Associations are about raising money. Not about spreading their message. An association today needs to provide value and a "feel good" to their members. Along with all that a true set of benefits.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8701810422851568415.post-14472980477456390402009-12-23T11:02:35.632-05:002009-12-23T11:02:35.632-05:00What I think Barnes might be seeing is a lack of &...What I think Barnes might be seeing is a lack of "need" in devalued memberhsip. We're sitting in the middle of a recession, and most institutions are looking to make their membership more accessible. <br /><br />While I'm all for dropping costs in our membership department, you need to make sure you don't devalue your service/product. And maybe I'm a "20th century guy" but I think contributership is based around relationship building which for us is done through Membership.Browhttps://www.blogger.com/profile/07516215014169970830noreply@blogger.comtag:blogger.com,1999:blog-8701810422851568415.post-1208755702189414172009-12-23T09:39:29.648-05:002009-12-23T09:39:29.648-05:00Perhaps you can explain further what this 21st cen...Perhaps you can explain further what this 21st century membership looks like in your mind that includes engagement and contributorship. I would like to understand you perspective better.Tony Rossellhttps://www.blogger.com/profile/05288238496792646049noreply@blogger.comtag:blogger.com,1999:blog-8701810422851568415.post-52028466823922886832009-12-21T21:20:48.302-05:002009-12-21T21:20:48.302-05:00Membership in the 21st century is a commodity not ...Membership in the 21st century is a commodity not a 'need'. Membership has the connotation of being something one must pay for to get access to something not otherwsie available yet most Associations do not offer anything anymore that is not freely available elsewhere. <br /><br />Engagement and contributorship is far more beneficial in this Century to both parties and should be the focus for 21st Century Associations.@robertmbarneshttps://www.blogger.com/profile/10865491746716148520noreply@blogger.com