tag:blogger.com,1999:blog-8701810422851568415.post7122617981240541728..comments2024-03-26T14:10:34.668-04:00Comments on Membership Marketing Blog: Staying the Course during the Tough Times in Membership MarketingTony Rossellhttp://www.blogger.com/profile/05288238496792646049noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8701810422851568415.post-14297340418508779902008-06-18T14:58:00.000-04:002008-06-18T14:58:00.000-04:00Don -- Amen. We find that it is not uncommon to h...Don -- Amen. We find that it is not uncommon to have a 1,000% variance between the very best list, offer, message, and package in a marketing campaign compared to the worst. We would not know what worked and what did not work without testing. Here is a link to some additional posts on market testing: <BR/><BR/>http://membershipmarketing.blogspot.com/search/label/Test%20marketing<BR/><BR/>You will need to paste the entire URL into your browser. <BR/><BR/>TonyTony Rossellhttps://www.blogger.com/profile/05288238496792646049noreply@blogger.comtag:blogger.com,1999:blog-8701810422851568415.post-13599431138083683432008-06-18T09:37:00.000-04:002008-06-18T09:37:00.000-04:00This supports my belief in the value of testing, a...This supports my belief in the value of testing, and, more specifically, in the value of any test that is properly constructed, administered, and evaluated. Whenever you learn something from the marketplace, even if it is about what doesn't work, you have an asset that can be cashed in the future. There have been many times when I've turned to lessons learned in "failed" tests, and have applied them productively in unexpected future situations.Don Metznikhttps://www.blogger.com/profile/16995008199101463815noreply@blogger.com