How to Arrest a Membership Decline

For a long time, I have wanted to write a piece on the four big challenges that associations face in growing their membership. So I was really pleased when ASAE asked me to write on this topic for the July issue of Associations Now. They titled it, Marketing Meltdown No. 1: How to arrest a membership decline.

I have attached a link to the article below. Please pass on your feedback.

http://www.asaecenter.org/PublicationsResources/ANowDetail.cfm?ItemNumber=27068