How to Arrest a Membership Decline

For a long time, I have wanted to write a piece on the four big challenges that associations face in growing their membership. So I was really pleased when ASAE asked me to write on this topic for the July issue of Associations Now. They titled it, Marketing Meltdown No. 1: How to arrest a membership decline.

I have attached a link to the article below. Please pass on your feedback.


Lindy Dreyer said...
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Lindy Dreyer said...

think the article is really interesting. I was inspired to build on your thoughts over on my blog.

Marketing Meltdowns Revisited