The Optimized Membership Marketing Program

Stepping back and looking at the forest instead of the trees is often very healthy. So in a white paper that we just released that is exactly what I tried to do for those involved in planning for membership marketing.

I asked the question, “What if you could start over again with your membership marketing program?”

The paper is titled, The Optimized Membership Program and it provides very practical advice on the components that should be considered in building – or revitalizing -- a membership marketing plan. It includes suggestions on:

• Web Lead Generation


• Acquisition Campaigns


• Customer Cross-Sell Systems


• Hotline Outreach Programs


• New Member Conversion Programs


• Member Upgrade Programs


• Multi-Media Renewal Systems


• Membership "Win Back" Programs

If you would like to download a copy, just click on the title above.

What would you add to -- or subtract from -- this list that has worked for you?