They want to know if conference attendance is down or if membership acquisition or renewals have been impacted.
If you have some feedback, please go ahead and post a comment with what you are seeing with your organization. Is the bottle half empty or half full?
From a marketing perspective, whether the economy ends up in recession or we move back to a growth pattern, I think the key to success still depends on generating innovation as a means to maintain resilience. Time after time I have found that we have been able to innovate ourselves out of very challenging business situations.
This was articulated for me a number of years ago when I read an excellent article in the Harvard Business Review. The basic premise of the piece was that no matter what business you are in, keeping relevant and “resilient” was the key to success. The authors said:
“Most companies [or non-profits] would be better off if they made fewer billion-dollar bets and a whole lot more $10,000 or $20,000 bets – some of which will, in time, justify more substantial commitments. They should steer clear of grand, imperial strategies and devote themselves instead to launching a swarm of low-risk experiments.”
I think that it is pretty good advice. Here is a link to an abstract of the article.
Please also do share your insights on any early signs that your organization is seeing from the current economic conditions.
 Gary Hamel and Lisa Valikangas, “The Quest for Resilience” Harvard Business Review, September 2003, Page 6.