You Gotta Have Growth!
Last week, I had the privilege of speaking to a group of small non-profits on the topic of Marketing Principles to Grow Your Organization. Growth is a real challenge for these groups.
But I believe that whether the economy is strong or weak, you cannot save, manage or retain your way to success and health as an organization. I came across this quote while flying across the country the other day in the March 31 edition of Business Week that underlines this concept.
"Managing your size is not the solution to competitive pressure. Growth is. It is the magic elixir that cures almost every business ill. No other kind of 'fix' delivers its transformative power" (Jack and Suzy Welch, When Growth is the Only Solution).
Is this wishful thinking in today's economy or do you agree with this?
Posted by Tony Rossell