If your organization is U.S. based and looking to do membership marketing beyond the borders, you are facing some challenges including postal costs, prospect list availability, and language barriers.
In a just released article I wrote, you will find some guidance on how other organizations have handled some of these challenges. The article is Global Direct-Mail Membership Marketing: Challenges and Opportunities and appears in ASAE and the Center’s ASAE’s Global Links newsletter.
You will need an ASAE password to access it. However, I will check on getting permission to distribute copies if there are non-members who want to see it.
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