Just Published Article on Global Marketing Now Available

If your organization is U.S. based and looking to do membership marketing beyond the borders, you are facing some challenges including postal costs, prospect list availability, and language barriers.

In a just released article I wrote, you will find some guidance on how other organizations have handled some of these challenges. The article is Global Direct-Mail Membership Marketing: Challenges and Opportunities and appears in ASAE and the Center’s ASAE’s Global Links newsletter.

You will need an ASAE password to access it. However, I will check on getting permission to distribute copies if there are non-members who want to see it.

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