The Importance of Membership Marketing Expertise

Marketing smart is more important than ever during these challenging times. And it does take time and practice to become a smart marketing or to become accomplished in any profession.

Malcolm Gladwell makes this point in his new book, Outliers: The Story of Success (Little Brown).

He noted in a recent interview, “The 10,000-hours rule says that if you look at any kind of cognitively complex field, from playing chess to being a neurosurgeon, we see this incredibly consistent pattern that you cannot be good at that unless you practice for 10,000 hours, which is roughly ten years, if you think about four hours a day.”[1]

What are the lessons for us in Gladwell’s premise? First, it may be ask for help from those with experience. Be careful not to conclude that sufficient knowledge and insight reside exclusively in your organization. Secondly, pick what you want to be good at and keep learning. Put in the time and effort to become “good” at what you do.

[1] FORTUNE MAGAZINE Leadership 2008

1 comment:

Greg Fine said...

Great post Tony. I will keep learning and practicing.