Several weeks ago, before spring appeared here in Virginia, I presented a webinar titled, Membership Growth Principles: Best Practices in Membership Marketing sponsored by Socious.
At the time, I forgot to mention that the webinar recording of the presentation was available. You can listen in and get the slides here.
I think that you will find the presentation gives a good overview of membership marketing with a focus on economics (renewal, lifetime value, maximum acquisition cost), market segmentation, the membership product value proposition, and promotional strategy.
At the time, I forgot to mention that the webinar recording of the presentation was available. You can listen in and get the slides here.
I think that you will find the presentation gives a good overview of membership marketing with a focus on economics (renewal, lifetime value, maximum acquisition cost), market segmentation, the membership product value proposition, and promotional strategy.
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