A Sample Membership Value Proposition

I wrote last month about the promises that I think are important to include in creating a membership value proposition for an association. These promises center on vision, reward, and relationship.

Today, I came across a well done value proposition or “elevator speech” that was written for members of the Society for Marketing Professional Services (SMPS). Here is what they use.

“SMPS is a community of marketing and business development professionals working to secure profit­able business relationships for their A/E/C [architectural, engineering, planning, interior design, construction] compa­nies. Through networking, business intelligence, and research, SMPS members gain a competitive advantage in positioning their firms successfully in the marketplace. SMPS offers members professional development, leadership opportunities, and market­ing resources to advance their careers. SMPS is the only organization dedicated to creating business opportunities in the A/E/C industry.”[1]

Do you think that it does the job?

[1] SMPS, CLU Apr May Jun 2009


roxann.henze said...

I think it's much too long for a value proposition.

Roxann Henze
Henze Communications

Tony Rossell said...

Roxann -- Good point. I agree with you. Tony