I wrote last month about the promises that I think are important to include in creating a membership value proposition for an association. These promises center on vision, reward, and relationship.Today, I came across a well done value proposition or “elevator speech” that was written for members of the Society for Marketing Professional Services (SMPS). Here is what they use.
“SMPS is a community of marketing and business development professionals working to secure profitable business relationships for their A/E/C [architectural, engineering, planning, interior design, construction] companies. Through networking, business intelligence, and research, SMPS members gain a competitive advantage in positioning their firms successfully in the marketplace. SMPS offers members professional development, leadership opportunities, and marketing resources to advance their careers. SMPS is the only organization dedicated to creating business opportunities in the A/E/C industry.”[1]
Do you think that it does the job?
[1] SMPS, CLU Apr May Jun 2009
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2 comments:
I think it's much too long for a value proposition.
Roxann Henze
Henze Communications
www.henzecommunications.com
Roxann -- Good point. I agree with you. Tony
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