The Top Priority in Association Marketing


Over the last month a number of you have shared with me what the number one priority of an association marketing team should be. Thanks for those of you who have continued to me give feedback. I have enjoyed the discussion and shared some of the best comments. I wanted to add one more insight that I received from Melanie K. Johnson, Membership Program Manager, American Speech-Language-Hearing Association

She tells me that from her perspective the number one priority is to”Know what’s valuable to your members. There are so many competing forces seeking to grab your member’s attention. Direct your members to the products and services that are significant to them and articulate ‘what’s in it for me’.”

I like her thinking. In fact, in a post about member engagement I also wrote about the importance of providing value and reward to members. Thanks to everyone for contributing.

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