Let’s Connect at ASAE 09

I would enjoy meeting you if you will be attending the ASAE Annual Meeting in Toronto next week.

Here are some ways that we can connect.

First, my firm, Marketing General, Inc., will release the final report of our 2009 Membership Marketing Benchmarking Survey. If you would like a printed copy of the report, please stop by our booth – number 113 -- in the exhibit hall and ask for me. (Click here to read a summary of the Top Five Findings of that study).

Secondly, on Monday August 17, from 2:00 to 3:00 pm in room 802A of the Toronto Convention Center: I will be co-presenting an “un-session” on the report. The session is titled, How do You Compare? Benchmark Your Association against Industry Research in Membership, Marketing, Meetings and More.

In addition, Marketing General Inc. is pleased to again sponsor the Membership Section's Reception at this year's Annual Meeting. Join me from 5:00 to 6:30 PM on Sunday, August 16, in Ballroom A of the InterContinental Toronto Centre Hotel.

Finally, on Sunday August 16 at 1:30, I will be attending a session by my colleague Erik Schonher who will be part of a panel of membership executives and association CFOs to explore how to facilitate communication between the association's membership department and their finance department's leadership.

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