Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed

Last year, I wrote an article for the Avectra Academy newsletter. Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective.

Take a look and feel free to post your thoughts here. Is traditional association membership on a death march or is it the best opportunity for associations to grow and thrive in the future? 

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