The Number One Mistake in Membership Marketing

Perhaps the number one mistake in membership marketing is not conducting marketing tests in each promotion. By not testing, organizations sub-optimize the effectiveness of their marketing.

My colleague, Jeremy Griffin, and one of our clients presented a case for market testing at the just concluded ASAE Great Ideas Conference. The presentation highlights the power of incorporating marketing tests in membership marketing promotions and details high leverage testing opportunities.

Here it is. I hope you find it useful.

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