The comparison comes from looking at previously reported responses from the 2009 Membership Marketing Benchmarking Report with new data under analysis for the 2010 Benchmarking Report.
The most significant drop off for membership organizations appears to be in renewals. In 2009, 31 percent of responding associations reported that renewal rates for their organization had decreased in the previous year. In 2010, 44 percent of associations reported a decline in renewal rates.
On the positive side, 62 percent of associations reported that new member input in 2010 has either increased or remained the same from the previous year.
Here are some of the charts highlighting this data.