Maximizing your Website as a Tool for Membership Recruitment
Joel Book commented on this in DM News. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. That’s why subscriber conversion is one of the most important metrics that impacts marketing ROI.”1
When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns.
So how do you get a visitor to opt-in to receiving additional information from an organization?
Posted by Tony Rossell