To help increase new member renewal rates, some organizations put “conversion” or “engagement” programs in place. The goal of these programs is to get new members involved and participating in an organization’s events and services.
So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. They do not present it as statistically valid due to the limited number of responses, but it is interesting to note that only 26% of associations report running a special new member program for their organization.
|ASAE Membership -- Recruitment and Retention|