Must-Have Membership Marketing Tools

As we start a new year, I get a number of requests from clients for membership evaluation and reporting tools. So I thought that I would share some links that may be of help in reporting on and analyzing your membership program. I hope you find them of help.

• Free download of the 2011 Membership Marketing Benchmarking Report
• Membership “Steady State” Calculation to determine where your membership is headed
• Recommended Annual Membership Tracking Dashboard
Formulas to determine membership renewal rates, average tenure of a member, lifetime value, and maximum acquisition cost

Thanks for reading the Membership Marketing Blog this past year and best wishes for a happy, peaceful, and successful New Year.


Wayne Carley, WWC Associates LLC said...


And a very happy new year to you as well. And a special thanks for these great and highly useful contributions to the world of association membership. We look forward to more great insights from you in 2012.

Tony Rossell said...

Thanks Wayne. Good to hear from you. I hope you have a great 2012. Tony