Participation Grows for the 2012 Membership Marketing Benchmarking Report

We have closed the questionnaire for the 2012 Membership Marketing Benchmarking Report and I am happy to report that we had the highest level of participation ever.

Last year over 650 membership organizations took part in this research. And this year we had over 750 organizations submit their data. The increased level of participation this year will allow for even finer segmentation by organization type, size, and budget.

Thank you so much for each of you who took part in this research. For those who completed the survey, we will send a free printed copy of the final, full report.

I also look forward to sharing with you the outcomes from this year’s research here on this blog. If you have not done so, you may want to use the “Subscribe through Email” button on the top right of the blog home page to stay in contact for releases of information.


Dan said...

when will the results be published?

Tony Rossell said...

Thanks for the question. We should have the cross tabs done this week, so I will start going over them next week. I may do some posts related to them, but the final report will probably be printed and out in June. Tony