Fast Facts from the 2012 Membership Marketing Benchmarking Report

We have started compiling the data for the 2012 Membership Marketing Benchmarking Report. The data represents responses from nearly 700 unique associations. Here are some random fast facts that I have picked up looking through the data:

 • 52% of responding associations said that their membership grew over the past year.
• The average overall renewal rate reported this year is 80.37%.
• 7% of associations offer an online only (paperless) membership option.
• 9.5% of associations offer an unemployed membership category.
• Less than 7% of associations use texting as part of their membership marketing efforts.
• 86% of associations officially use Facebook as part of their social media.
• The average number contacts in a renewal series (mail, email, phone, etc) is 6.26.
 
Overall, all the key indicators from the data that I have looked at so far point to a much stronger environment for membership organizations than any time since we began to compile data in 2009. There are a lot more findings to come, so stay tuned.


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