Just Released: The 2012 Membership Marketing Benchmarking Report

It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. With site registration, a free download of the report is available using this link. Please download your copy of the report now and let me know what you think.

Those of you who participated in the research will be mailed a final, printed copy of the full report.

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members.

I think you will find the new data and the trend data from the past four years very useful.

The most important aspect of this report is that it goes beyond cataloging membership practices of responding associations; the Benchmarking Report also takes these practices and cross-tabulates them with the membership outcomes that associations are experiencing. The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year.

I hope that you find the 2012 Report of help as you seek to maximize the membership results for your organization. Feel free to share your comments and thoughts about the research here on the Membership Marketing Blog.

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