Diagnosing and Solving Your Membership Marketing Challenges

For those who might be interested, I have posted the slides from my recent webinar titled "Diagnosing and Solving Your Membership Marketing Challenges" on Slideshare.  Feel free to download the presentation.  I hope that you find it of help. 

Last Chance to Participate in the 2013 Membership Marketing Benchmarking Research

The opportunity to participate in the 2013 Membership Marketing Benchmarking Report is coming to a close. So if you are a membership professional, I wanted to provide this last chance to take part in this year’s research.

If you received an email invitation to participate, please use the link provided in the email to access the survey.  If not, you can use this link to fill out the survey.

Last year over 700 membership organizations took part in this research. Our hope is to increase the quantity of participants this year in order to provide analysis with even finer segmentation than in the past.

Of course I will report many of the findings from our research here on the blog. But for those who complete the survey, we will send a free printed copy of the final, full report.

I look forward to sharing with you the outcomes from this year’s research. Thanks in advance or being a part of the 2013 Membership Marketing Benchmarking Report.

Please take a moment to complete the survey now while you are thinking about it.

Results from Membership Renewal Series Tests

In 2012, we were doing a good deal of head to head testing within clients’ renewal series. The great thing about testing is that something typically wins by either generating more response or cutting costs. This proved to be true in our tests.
Here are some of the results from these recent tests. They are reported as the proportionate change between the test and the control.

• An offer to break up a single annual dues renewal into three installment payments outperformed the control notice by 11 percent.

• A fully redesign renewal notice that significantly economize on printing costs produced the same return as the control notice, but saved 20 percent in costs.

• A renewal postcard tested against the control envelope renewal reduced response by 30 percent.

• An early renewal discount offer outperformed the full price renewal offer by 92 percent.

Each organization’s situation is unique. So use these test results as indicators of things you may want to try. Your results may vary.