On Target Membership Marketing

Recently, I had the opportunity to present a session for ASAE on membership marketing. I shared the following three steps to building a strong and sustainable on target membership program.

1. Get Ready – Establish a knowledge foundation by tracking your organization’s key membership statistics and looking at industry benchmarks.
2. Take Aim – Build an economic model for membership that is based on sound principles and helps you set realistic and achievable goals.
3. And Fire – Develop and implement a segmented, high frequency, multi-channel, track-able, and test driven recruitment and retention program.
Here are the slides from that presentation.


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