The full 2017 Membership Marketing Benchmarking Report will be released next month, but here are some of the highlights of this year's report.
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Membership Recruitment
How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission
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My Background
- Tony Rossell
- Tony serves as the senior vice president of Marketing General Incorporated. A frequent writer and speaker on marketing topics, he authorized the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. He is a contributing author to Membership Marketing (ASAE 2000) and Membership Essentials (Wiley 2016) and is the past chair of the ASAE Membership Professionals Advisory Council. He also launched and directs the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the “Membership Lifecycle.” His professional ambition is to help good organizations use marketing to accomplish their mission. Tony can be reached at Tony@MarketingGeneral.com.
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Proverb: "Without counsel plans fail, but with many advisers they succeed."
"Dwell Together in Unity"
My kids remind me that the road of life is better when we take the journey together.
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