During difficult economic times, the pressure to abandon or diminish membership's role may be advocated by some. However, I believe the exact opposite should be the case.
Over the past month, I have had the opportunity to write
some articles highlighting the benefits of membership to an organization and
the importance of keeping a membership program resilient through continual
innovation. I thought that I would share the first here and the second here.
The first piece discusses why membership programs are
essential to building a vibrant organization and how it is mutually beneficial
to both the member and the membership group. The second piece focuses on how to
sustain a thriving membership program through innovation.
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