Advocating for and Improving Membership Programs


During difficult economic times, the pressure to abandon or diminish membership's role may be advocated by some. However, I believe the exact opposite should be the case. 

Over the past month, I have had the opportunity to write some articles highlighting the benefits of membership to an organization and the importance of keeping a membership program resilient through continual innovation. I thought that I would share the first here and the second here. 

The first piece discusses why membership programs are essential to building a vibrant organization and how it is mutually beneficial to both the member and the membership group. The second piece focuses on how to sustain a thriving membership program through innovation.

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