Just Released Webinar on Membership Recruitment

 

An effective membership recruitment program is the road to growth, financial health, and mission success for an association. But how do you get a dynamic program up and running?

To discover answers to establishing and maintaining a strong program we just released our interview highlighting recommendations from the new book, Membership Recruitment. In the webinar, we share practical guidance on:

•  Making a case for supporting membership growth in your association

•  Understanding the five stages of a member’s relationship journey with an association

•  Getting a membership recruitment program launched

•  Defining your target markets and reaching top prospects

•  Building a compelling value proposition and marketing message

•  Establishing testing for optimal membership results

Want to read the book? Sample a copy here. Here is the link to access the recording of the webinar.