Earlier this year, I presented a session at ASAE’s MMC
Conference on how to jumpstart planning for a membership recruitment program. I
thought sharing the slides would be appropriate as we prepare to start a new
year.
In my consulting, I have found that some groups do not have
a marketing strategy in place to add members. On the other hand, I have
witnessed organizations producing such a detailed plan that considers every
contingency delaying implementation.
One option to address both of these challenges is what I
call the One-Page Membership Recruitment Plan. The approach simplifies planning
the start of a program and then provides the opportunity to adjust and modify
the efforts based on the market’s feedback. I call this method the “Ready,
Fire, Aim” approach to membership recruitment. You can find the slides from the
presentation here.
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