Membership Recruitment Now Available as an Audiobook

With our busy schedules, listening to books while commuting or exercising is sometimes convenient. So, I am happy to share that Membership Recruitment is now available as an audiobook.

The book serves as a great way to refresh and inspire your membership marketing efforts. It is filled with his practical guidance. For example, you will learn:

• Strategies for how to advocate for membership growth within your association,
• Highlighting the economic advantages of membership compared to other product offerings,
• Understanding the five stages of a member's relationship journey,
• Developing strategies to define target markets and reach potential prospects,
• Techniques for crafting a compelling value proposition and marketing message,
• Methods for testing, tracking, and analyzing membership campaigns and
• Exploring innovative approaches that foster ongoing membership growth and resilience.

The book includes numerous real-world examples along with practical insights. You can download a copy of the audiobook using this link.