Recommendations for Membership Marketing from A to Z

I am grateful to the association executives and consultants who have endorsed my book, Membership Marketing from A to Z. Here is what they shared.

Membership Marketing from A to Z is an exceptionally practical, step-by-step guide for growing membership, grounded in real-world strategies that association leaders can put to work immediately. Its insights and tools are relevant for professional associations of any size—from small, staff‑lean organizations to large, complex societies—making it a must-read for anyone responsible for sustainable membership growth.

 Joel G. Carson, CEO, Geoprofessional Business Association

From the industry’s leading voice on membership marketing, this is a foundational resource that turns complex data into a clear path for growth.

Chris Gloede, Chief Consultant at Ricochet and first CMO of the American Bar Association

Don’t let the title fool you, Membership Marketing from A to Z is anything but elementary. In a membership landscape that continues to evolve, this book delivers practical, real-world guidance that professionals will want within arm’s reach.

Jana Darling, President, MGI

A smart, practical resource for association leaders seeking stronger membership growth, informed by Tony Rossell’s decades of hands-on work in the field and proven expertise.

Donna Oser, CAE, President & CEO, Michigan Society of Association Executives

There is no one better equipped than Tony Rossell to guide us through the ABCs of membership marketing. This book perfectly blends the strategic and the tactical to provide 26+ actionable lessons for associations to grow their membership – all rigorously researched and rooted in Tony’s years of experience. It is essential reading for every membership marketer.

Carol Fox Cohen, CAE, DCMP, Senior Director, Membership Development at American Nurses Association

Tony Rossell's latest book, Membership Marketing from A to Z, is a must-read for every membership organization! Designed as a quick reference guide, this book gets right to the good stuff with 26+ essential strategies and relevant examples. It's an excellent resource that association professionals are certain to reference repeatedly.

Sarah Sladek, author of MemberShift: Why Members Leave and the Strategies to Bring Them Back