Glossary of Direct Marketing Membership and Circulation Terms

In membership marketing, we have picked up many terms that had their origin in circulation development. So today we use terms like “doubling date”, “soft offer”, “CPM”, “CPO”, “nixies” and “conversion”.

I just came across a good glossary of these terms that are very helpful to know and use. It is more effective for us to speak the same marketing language. The glossary was put together by Circulation Management Magazine.

Take a look at it and see how many of them you use or know.

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