For awhile now I have been writing about the integration of the membership marketing concept into the world of retailing, insurance, and fundraising.
The press release that I came across today is another example: “Sep 01, 2008 -- Sam's Club, the wholesale division of Wal-Mart Stores, has promoted Cindy Davis to executive vice president of membership, marketing and e-commerce. . . Most recently, Ms Davis was responsible for membership and marketing and has led the organization to achieve several successes, said Wal-Mart.”
Many of us could drop our name in here as it relates to responsibilities and achievements. It has been interesting for me to note that of the hundreds of subscribers to this blog, an increasing number are from for-profit organizations.
I am convinced that there are important lessons to be learned and shared by both the for-profit and the non-profit practitioners of membership marketing. Do you have any thoughts on this?
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1 comment:
You already know I'm with you on this, but I couldn't resist commenting again.
Great for-profit companies build community and engagement as well as any non-profit. Look at how Zappos or Amazon create value by fostering their customer community. On the flip side, a Fortune 500 pedigree is not necessarily an advantage for a thought leader in membership marketing. The real experts can build a thriving membership base without relying on huge budgets and a ubiquitous brand.
If the cornerstone of innovation is embracing people with diverse experience, than for-profit and non-profit membership professionals can both benefit by meeting here.
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