I Couldn’t Have Said It Better

If you are a marketer, here is a quote that you should put on a plaque on your wall.

“If someone comes to you with a 'great' product that just needs some marketing, the game is probably already over.”

The reality is that “just about every successful product or service is the result of smart marketing thinking first, followed by a great product that makes the marketing story come true.”[1]

[1] Posted by Seth Godin on Seth Godin’s Blog, February 04, 2009