But what if you have tried this approach after reading some
of these
posts and it is not working for you?
What might be the problem? Joe
Pulizzi shared some good insights on why content marketing may not work in the May
issue of COO: Chief Content Officer.
Here are some of his points.
1.
Make sure that your content is not all about
you. Prospects are looking to solve
their problems. So be sure your content
provides a solution.
2.
Your content does not include calls to
action. Remember the real reason that
you share content for free is to initiate and ultimately sell a membership. You
need to communicate that buying a membership will ensure an ongoing flow of
content.
3.
Your shared content is too broad. Your shared content needs to prove that your
organization is the leading expert in your membership category. If it is too general, you will attract
unqualified prospects that do not need the specific solutions that you offer to
members.
4.
Your testing is too slow. Pulizzi notes that “speed beats
perfection”. The web allows for rapid
prototyping. Offer up the content and if
it does not work, try something else – fast.
For some additional ideas on how to implement a content
marketing program, you may want to take a look at my post titled, Using
Online Lead Generation to Drive Membership Recruitment.
Posts
4 comments:
Can be hard to know where to start, you've provided some great pointers.
Very nice and informative post. Content is king and definitely should follow your advice as to not having too much content about you. Should follow something like maximum content about you must be around 60%.
Anyway nice article. Please keep up the good work.
Great article with some excellent tips. It can be hard and easy to get overwhelmed with content marketing planning.
-MA
Content marketing plays vital role for the success of your business and blogging. In 2014, the internet marketing is all about content creation and its marketing. The first thing is to write unique, original and flawless contents and then market it on the right place so that actual readers find it informative and share with their friends and other people. I appreciate your good work of spreading awareness among people about content marketing :)
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