There are some excellent sessions on the schedule for the
upcoming ASAE Marketing, Membership
& Communications Conference on June 17 and 18 in Washington
DC.
I will be a co-presenting one session that I think many
membership professionals will find of help.
It is titled, “Membership Model Makeover.” I will be presenting along with four other knowledgeable
professionals:
- Bryan Kelly, Director, Marketing, Aptify
- Ford Bell, Executive Director, American Alliance of Museums
- Jeff De Cagna, Chief Strategist and Founder, Principled Innovation LLC
- Richard Grefé, Executive Director, AIGA
With all of the economic, social, and technological changes
over the last number of years, associations have an opportunity to reinvent
themselves for the 21st century. In our session, we will share examples from association
executives and consultants who have been part drastic membership model changes. These makeovers examples demonstrate how
organizations can change decades of tradition to make real differences in their
membership.
If you are a reader of this blog and can attend the
conference, please stop by and say hello.
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