The Marketing, Membership & Communications Conference (MMCC)


There are some excellent sessions on the schedule for the upcoming ASAE Marketing, Membership & Communications Conference on June 17 and 18 in Washington DC. 
I will be a co-presenting one session that I think many membership professionals will find of help.  It is titled, “Membership Model Makeover.”   I will be presenting along with four other knowledgeable professionals:
  • Bryan Kelly, Director, Marketing, Aptify  
  • Ford Bell, Executive Director, American Alliance of Museums
  • Jeff De Cagna, Chief Strategist and Founder, Principled Innovation LLC  
  • Richard GrefĂ©, Executive Director, AIGA  
With all of the economic, social, and technological changes over the last number of years, associations have an opportunity to reinvent themselves for the 21st century. In our session, we will share examples from association executives and consultants who have been part drastic membership model changes.  These makeovers examples demonstrate how organizations can change decades of tradition to make real differences in their membership.
If you are a reader of this blog and can attend the conference, please stop by and say hello.

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