Over four decades of consulting with professional and trade associations, I learned a great deal from my clients and colleagues. Through research, testing, and practical experience, those lessons ultimately led me to write three books on membership marketing.
Each book addresses a different aspect of helping associations grow and
thrive:
·
Membership Recruitment: Practical
strategies for attracting new members, growing recurring revenue, and reaching
new markets.
·
The Seven Deadly Sins of Membership
Marketing: How to recognize and overcome common barriers to membership
growth.
·
Membership Marketing from A to Z:
A practical handbook covering the principles, strategies, and techniques that
support successful membership marketing.
I am pleased to share that the paperback editions of all three books
are now available on Amazon for $9.95 each.
I hope these books will give membership professionals practical ideas to
strengthen their programs and advance their organizations' missions.
You can find all three books here:
https://www.amazon.com/stores/Mr.-Tony-Rossell/author/B08S7P8LQY


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