Will You be Attending #ASAE10 this Year?
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Membership Recruitment
How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission
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My Background
- Tony Rossell
- Tony serves as the senior vice president of Marketing General Incorporated. A frequent writer and speaker on marketing topics, he authorized the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. He is a contributing author to Membership Marketing (ASAE 2000) and Membership Essentials (Wiley 2016) and is the past chair of the ASAE Membership Professionals Advisory Council. He also launched and directs the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the “Membership Lifecycle.” His professional ambition is to help good organizations use marketing to accomplish their mission. Tony can be reached at Tony@MarketingGeneral.com.
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Let"s Meet!
Proverb: "Without counsel plans fail, but with many advisers they succeed."
"Dwell Together in Unity"
My kids remind me that the road of life is better when we take the journey together.
6 comments:
Hi, Tony! I'll definitely stop by the Marketing General booth. I want to meet as many people as possible, especially after reading so many people's blogs for the past year! Have a safe trip to Los Angeles.
I've got your booth starred on my exhibit hall map iPhone app. Did little work with you guys in recent past and want to connect again! See you soon! -Teri Catde, FSAE
Oops...Meant to type: Carden (last name).
Tony, we have seen an increase in our local NAWIC membership without really doing any new marketing. Is it common to have an increase in Industry Association Memberships during a recession?
Thank you,
Sue Z. Hart
Hi Sue -- Yes, there are times when organizations will grow with little or no marketing. One of the top ways reported in out Benchmarking research for people to find out about an organization was from word of mouth. If you are doing a great job and members tell others that can be a strong driver for growth. The ideal situation is good marketing and happy evangelist members. Tony
Tony - I will stop by and say hi.
Darryl Walter
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