How to make sure the Price is Right!

Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor.
Pricing is a part of marketing and needs a strategy just like promotion and packaging.

Lynda McDaniel makes the point in her October Associations Now article, Perspectives on Association Pricing, that pricing for association products, services, and membership can sometimes receive inadequate attention. And yet, proper pricing can actually determine a product’s success or failure.

She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. She also highlights some of the findings from the Dues Increase Research that I did several years ago.

Here is the link to the article.