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| Analyzing Two Volumes of Great Data |
In our research, we asked: “How often does your association raise membership dues?”, “When was the last time your association raised membership dues?” and “What was the average percentage of your last membership dues increase across all membership categories?”
Here is how participations responded.
These dues related questions were also included in our 2007 Membership Dues Increase Study. So in addition to cross tabulating responses with membership outcomes, we will also provide some trend data in our benchmarking report.
By the way, participating organizations in this year’s research will receive their copy of the Membership Marketing Benchmarking Report in a few months.
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2 comments:
The "as needed" on the dues increase frequency is alarming. I think a lot of associations put off dues increases as long as they can and finally have to raise dues a lot.
They would have been better off increasing dues a little bit every couple of years. Members will hardly notice and they won't make a big fuss about it.
David -- Thanks for the comment. As you know, price is one of the 4 p's of marketing. So ideally what an organization charges for dues should be part of an overall market strategy. One might interpret the "as needed" response as more of a budget need than as a strategy. Tony
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