As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members.
And each year we add questions to explore new areas of membership marketing. This year the report features new data on the practices around increasing membership dues, engaging members with products and services, membership chapters, and the key impediments that hold back membership growth.
Beyond cataloging membership practices, the Benchmarking Report also takes these practices and cross-tabulates them with the membership results membership groups are experiencing. The comparison of practices and outcomes in membership provides strong directional information on what strategies might be added or dropped to help improve an organization’s membership program.
I hope that you find the 2011 Report of help as you seek to maximize the membership results for your organization.
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