Whitepaper with Tips on Membership Association Marketing Released

We have issued a new whitepaper, “100 Super Hints Revealed” focused on tips to help membership associations market more effectively. It is a free download and provides good reminders for experience pros and new marketing professionals as well.

Here is a selection of some of the tips that I like.

3. What’s your “USP” (Unique Selling Proposition)? If you had 15 seconds to convince someone, what would you say? What sets you apart from others?

10. Use what works don’t reinvent the wheel. If it works, use it. If it doesn’t, try something else. Incorporate a “test” into every effort you do.

15. Write the Order Form first since marketing is “only” about sales; your order form is the most important piece in your package.

55. Use a List Broker. They usually work FOR FREE and can help you with research, trade customs, and problems.

73. If your sale has to be approved by others try mailing the influencers as well (e.g., the prospect, their boss, their accountant, etc.).

81. Test, Test, Test. As soon as you find something that works, beat it.

84. Incentives work. Use discounts, premiums, and coupons. Everyone likes to think they’re getting a deal.

Here is the link for the free download. Feel free to add your tips in the comments section below.