Are You Keeping Up with the Digital Marketing Revolution?
More and more of the marketing dollars for my clients are moving to digital channels to build awareness, generate leads, and recruit members and customers. The majority of the money is flowing to various Google ad options, Facebook, and LinkedIn with a good amount also going to specialized ad networks.
But it is not just membership organizations that are moving in this direction. Business Insider shared the following graph on the rapid growth of digital advertising in a presentation on The State of the Internet.
Clearly traditional channels like email, direct mail, and telemarketing are still great tools and in some cases more cost effective than online marketing. But when you want to market to populations that are hard to find on traditional lists, online marketing is hard to beat.
How is your organization experimenting with digital advertising channels?
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2 comments:
we started facebook in september, have membership on our website and memebership drive on line via FB and website, send out emails periodically, but we are not seeing a big return yet. we are still learning now to market
We also see the this big move to digital marketing. Most buget is spent there now.
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